Denise Yohn Biography

Denise Lee Yohn is a technology speaker and the author of the bestseller “What Great Brands Do.” She is one of the major specialists working in the field of brand building and positioning. With 25 years of experience, she has developed an extraordinary talent to inspire people that makes her indispensable in her field. Yohn has worked with several important worldwide companies, like Sony, Frito-Lay, Burger King and Oakley.

Over the years, she has covered key roles in the world of marketing and advertising, such as lead strategist (Burger King, Land Rover) and marketing leader and analyst (Jack in the Box, Spiegel).

She has also worked for Sony ElectronicInc in its very first brand office. In her role as Sony's as Vice president and general manager of brand and strategy, she earned important corporate awards.

Denise started her own firm in 2004, where she works as a consulting partner.

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