John Sculley Biography

John Sculley III conceived April 6, 1939, is an American specialist, business visionary and investor in innovative new companies, founder of Zeta Global and XL Marketing and Obi Mobiles. Sculley was previous VP leader of Pepsi-Cola (1977– 1983), until the point when he ended up (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. Deals at Apple expanded from $800 million to $8 billion under Sculley's administration. Sculley is a specialist in advertising, to a limited extent as a result of his initial victories at PepsiCo, outstandingly his presentation of the Pepsi Challenge, which enabled the organization to pick up a piece of the overall industry from essential adversary Coca-Cola. He utilized comparative promoting systems all through the 1990s at Apple to mass-advertise Macintosh PCs, and today he keeps on talking and expounds on disruptive marketing strategies. Sculley is at present put resources into and included with various cutting-edge new businesses, including 3CInteractive, XL Marketing (now rebranded as Zeta Interactive. He is presently Chairman of the PeopleTicker and SkillsVillage.

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