Linda Sanford works at IBM as the company’s internal strategy lead. Sanford focuses on how she can help IBM transform into a premier on demand business. Sanford works across IBM properties on how she can utilize IT infrastructure in order to support these new processes. Sanford’s goal is to create a culture that recognizes the value of demand leadership. Sanford has also worked at IBM’s Global Industries division where she managed relationships with IBM’s largest customers and partners. These relationships were responsible for almost 70 percent of revenue for IBM at the time.
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