Martha Rogers Biography

Dr. Martha Rogers, Ph.D. is an acclaimed author, business strategist and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric consultancy. Business 2.0 magazine named Martha one of the 19 “most important business gurus” of the past century. The World Technology Network cited her as “an innovator most likely to create visionary ‘ripple effects.'” Martha’s counsel and insight are regularly sought by Fortune 500 and Blue Chip executives. Her experience in documenting customer value, and her expertise in applying “out-of-the-box” thinking makes her equally popular among the global media, engagement planners, event organizers, as well as corporate and association leaders who are eager to learn more about customer-centric concepts and methodologies. Dr. Martha’s thought leadership and presentations routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. With co-author Don Peppers, Dr. Rogers has produced a legacy of international best-sellers that have collectively sold well over a million copies in 18 languages. Their latest thinking is embodied in their newest book, Rules to Break & Laws to Follow--www.rulesandlaws.com-- named as the inaugural title to Microsoft's "Executive Leadership Series." Dr. Martha Rogers began her professional career as a copywriter and advertising executive and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on aspects of CRM. She serves on the Boards of Directors for ClickSquared and eGlue.

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