Massimo Burgio Biography

Massimo Burgio founded Global Search Interactive a privately held boutique agency which he founded in 2006). Massimo is a member of SEMPO the Search Engine Marketing Professional Organization) and an expert on international online business and a frequent speaker / moderator at search and online / interactive conferences across Europe the United States and worldwide. With a Degree in Marketing Communications matured among the Universities of Rome (Italy) Hertfordshire (UK) and Oviedo (Spain) integrated with Post-graduate courses at the Berkeley University (California USA) and a professional background in advertising copywriting (1990) traditional direct marketing (1993) and IT security consulting (1995) Massimo started operating in the Internet industry since 1996. After the launch of some of Italy’s biggest portals (Kataweb Wind RAI Net) Massimo served as Marketing Director for two Italian top interactive agencies then relocated to San Francisco to launch the California branch of an Italian search marketing firm ending up joining a US interactive/search agency for the launch of their San Francisco branch. In 2006 Massimo created Global Search Interactive a start-up that helps global brands in the lifestyle education and technology markets engage with their target audiences through the integration of search interactive and social media strategies. Global Search Interactive (or GSI) also helps several search and interactive marketing agencies worldwide through a range of tailored consultancy training and campaign support services.

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