Rick Barrera Biography

Rick Barrera is a marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer Starbucks Chico's Yellowfreight WAMU Lexus and Google will change your thinking about marketing forever. Rick helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. In his bestselling book Overpromise and Overdeliver (Penguin Putnam) Rick illustrates how an increasing number of cutting edge firms are building breakthrough brands in record time. Rick’s previous books include Non-Manipulative Selling, Dollars and Sense of Exceptional Service Delivery. His impressive client list includes Abbott Labs AutoZone, Bayer, Caterpillar, IBM, Intel, and Verizon. Rick’s material is always relevant fresh and grounded in the current realities of the marketplace. His depth of corporate experience research and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating audiences.

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